You have always loved dancing and can’t ignore that constant itch to teach anymore. While this passion for dance and sharing this art with others would be one of the major strength for running your own studio, it’s not enough to make it work. Setting up a studio requires proper planning and attention to detail. Here are easy steps to setup a dance studio and live your dream:

Step 1: Creating a Business Plan

This is the most important element of setting up your studio and will serve as a base for initiating your business. It works as a road map to start and move your studio forward. Your business plan should include:

  • Your mission and vision
  • Name and logo of your studio
  • Type of studio you want to open
  • Projected finances
  • Budget samples
  • Market analysis
  • Legal structure of your studio (incorporation or partnership)
  • Organizational structure of your studio
  • The interior design of the studio
  • Supplies and equipment needed for business
  • Insurance and licenses for dance studio

It is always a good idea to consult a professional when creating your business plan to make sure that everything is in order before you start taking action.

Step 2: Deciding the Location

Location of your dance studio also plays a vital part since this would be your biggest expense. Keep in mind there would be a rental fee or an initial purchasing fee if you are buying the place, upkeep costs, and monthly utilities. So you need to decide on a place that is financially feasible for you and were you can set up a great dancing space. You have to ensure that it has enough space and includes:

  • Sound system
  • Barres if you are planning to give ballet classes
  • Large mirrors on walls
  • Shock absorbing floors

Step 3: Hiring the Right Staff

Even when you are planning to teach the students yourself, you will still need a few employees to help out in the business. A front desk person is a must to have in your studio who can guide potential students about the programs you are offering while you are buy teaching your class.

Furthermore, as your studio starts growing, you would want to include more dance classes that teach different dance forms which means you need dance instructors. Even though this isn’t required immediately, you still need to include this in your business plan.

Step 4: Marketing Your Dance Studio

Now you need to start marketing your dance studio to the right audience. There are several ways you can do that, including:

  • Participating in events where you can get the word out about your studio
  • Creating a social media presence
  • Creating a professional website
  • Notifying local media about the opening of your studio
  • Arranging an open house for your studio
  • Handing out flyers and brochures with details of your studio
  • Encouraging your students and staff to spread the word

It is also best to arrange a grand opening for your dance studio to generate interest. Create a buyer persona for your target buyers. Develop a long-term marketing strategy, and make sure you regularly, and creatively market your studio and promote it to your target audience.

 

Setting up your own studio is definitely not easy or cheap. However since you already have the passion and drive, following these steps will help you in planning and executing your dream of owning a dance studio. With the right marketing strategies, you would be able to grow your studio in no time! For more tips and advice to maintain and grow your studio, visit www.danceproincomebooster.com.