It is not easy to maintain a high enrollment for your dance studio, especially with the increasing competition nowadays. As a dance studio owner, you want to ensure that all your classes are filled up but that’s easier said than done. You need to make efforts to ensure that your enrollment rate keeps growing.

Here are a few ideas that can help you in increases the enrollment of your dance classes and grow your studio:

Round #1

  • Offer registration free of charge.
  • Initiate a ‘bring along a friend’ discount. For instance, upon successful registration of one friend, one week of dance class is free; for two friends, two weeks of dance classes are free and so on.
  • Rent out your studio for birthday parties and offer the birthday girl/boy a free week of dance lessons and their friends a 10% discount on getting enrolled in the class.
  • Hand out small gifts to each student once they enroll in the dance classes.
  • Publish articles on the benefits of dance lessons among teenagers and children and how your studio can help. Get such articles published in the local newspapers.
  • Send out emails about new classes and events happening in your dance studio to your old students and potential students.

Round #2

  • Introduce new dance classes targeted towards a specific audience. For instance, zumba workout for moms, post pregnancy dance classes, fat busting dance class and so on.
  • Email old students with discount offers to encourage them to rejoin and special discounts for bringing along a friend.
  • Introduce family dance classes in which the all family members can enjoy a fun way to enhance their bond.
  • Get loads of flyers printed out with a 2 day free trial classes and distribute them in your area – party stores, recreational centers, parks, churches, schools and more.
  • Always be a walking talking advertiser for your dance studio. Keep introducing your dance studio to people you meet, hand them your business card and flyers.
  • Hand your family, friends, colleagues and students discount vouchers to hand out to the people they know and upon successful referrals give them gifts or discount for classes.
  • Run an online discount campaign or competition to attract more potential students.
  • Give discounts to students who pay for 3 month, 6 month or 12 month of dance classes upfront.

Round #3!

  • Provide easier and convenient payment methods for the ease of students and parents. For instance, offer options of credit card payments, online payments or others that can make recurring billing easy for them.
  • Ensure you have a professional, creative and user friendly website and link all your social networking accounts so that it gets easy for potential clients to reach you.
  • Create informative, entertaining, and exciting pictures, videos and blog posts and post them on YouTube, Instagram and Facebook to generate more interest.
  • Always keep interacting with your audience on social networking websites to attract more students.
  • Initiate a merchandising shop in your studio to generate extra income. Include relevant items like dancing attire, leggings, dance shoes, props and fitness bands like Helo that can help your students in improving their skills. Collaborate with local businesses to introduce special deals so that they introduce your dance studio to their clients and you introduce their business to your students.

Start implementing these ideas and you will soon witness an increase in your enrollment. Make sure you keep on finding newer ways to attract potential clients so that you maintain a steady enrollment rate throughout the year. For more tips, visit www.danceproincomebooster.com.