When you have a preexisting dance teaching or training business up and running with a stable flow of clients and revenue, life is a lot simpler. Sure you have to worry about your day to day management and keeping your studio and the programs you offer afloat and active. This being said, it is a much smoother and calmer process than that of initially setting up and attracting clients!

Over the course of this blog, we’re going to elaborate on some of the things you could do to attract clients to your new dance studio!

How to Attract Clients to a New Dance Studio

We’re assuming you’re done with all the setting up, space procurement and paperwork for your new studio and business. Now it’s time to market the daylights out of it so you can attract those clients! We’re going to get into how you could proceed to do this.

The Obvious

The online business magazine Chron recently published an article on how to attract clients to a new dance studio. The article was basic but made some relevant suggestions. Some useful suggestions included connecting with stores that sell dance gear and asking them if they can help you promote by hanging on to your flyers or putting up a notice.

You can even run introductions at schools and community centers to generate further interest.

Another suggestion we thought was relevant here is using social media and videos, offering certain packages and scheduling free performances. All these are extremely helpful when attracting that initial wave of clients.

That being said, we’re going to get into some more creative and less obvious methods to attract new clients which should also help set you apart from the competition out there! Here they are.

Use Print

Though we understand you will do most of your marketing and client attracting online, do not forget to use print media for your initial push.

You have a degree of flexibility with print that you might not have with material you put up over the web. You can leave flyers at stores, hand them to people you know to pass around and have schools and institutions and community centers put them up on notice boards.

You’d be surprised at how many responses well designed, clearly informative and well placed flyers can generate!

Word of Mouth

Word of mouth can be quite an effective way to generate numbers. This is especially so when you’re just starting out. With an established dance studio, your work and market reputation speaks for its self. When you’re new, even if you’re offering something unique and amazing, it might take people a bit to trust you.

For this reason, it helps to tell those you know, those you work with and those you interact with regularly to help you spread the word. Ask them to tell friends and family and if they need promotional material, provide it!

 

Performances and Complementary Intros

People don’t just fork out cash for things they are clueless. At times all it really takes for them to get involved is for someone to spark an interest.

When you open a new dance studio, it is particularly helpful to offer free introductions, walk in sessions and dance performances. The idea here is that you want to let people come in and share in an experience. The experience is what will get them interested, and will likely have some of them approaching you for registration.

Do your potential clients a solid. Share a little bit of your world, skills and knowledge with them so they understand what value it holds. The likelihood is that many of them will want to come back for more!

Incentives

People might need a bit of an extra push even after your efforts to sign on to whatever programs you might be offering. A great way to finally help all your efforts come together is to offer prospective students and clients attractive incentives to help get them to sign on.

These could be early bird discounts, attractive health packages and concessions for those who register for more than one class or course.

Offering financial or monetary incentive is an extremely effective way to get people to sign up with you and get a taste of what you dance classes and studio are all about.