The emergence and subsequent popularity of dance competitions on television has led to a rise in people seeking dance classes.  Whether you are an experienced dance teacher or a dance professional who is just starting out, we have a few pieces of advice for you.

Follow these helpful tips before striking out on your own and starting your dream career.

Legal Obligations and Finances

First things first—check your finances and fulfill all your legal obligations as a business owner. Entrepreneur Magazine estimates the cost of establishing a dance studio to fall in the range of $10,000 and $50,000.

Seeking help from a financial advisor and a lawyer will ensure you get the best advice and have these matters sorted so that you can focus on the core planning of your business.

Construct A Business Plan

The backbone of any new business—an effective business plan. Create one using tips and resources provided by The U.S. Small Business Administration.

Set out long term goals, your missions, projected costs and profits, budget, market analysis, alternative revenue streams, organizational structure, location, and equipment. Consult long-time dance studio owners who have been in the industry and can teach you the ins and outs.

Envision A Typical Day

A typical day at the dance studio for you will constitute planning and offering dance lessons, coordinating with staff, taking calls from potential students, and doing regular maintenance checks.

Alternate Streams of Income

While you may be making enough money through student fees alone, capitalize on other opportunities to maximize your income.

If you own your studio, you can lease it out to independent dance teacher, conduct recitals, or invite special dance instructors and raise money through ticket sales. Alternatively, you can look into advertising options on your website, such as selling fitness devices.

Marketing Strategy

To make your dance studio successful, you need to build a strong presence in your locality and online. Your marketing efforts can include flyers, business cards and promotional fees. However, online it’s a different ball game all together.

Create accounts on popular social media websites and promote your brand smartly. Start email campaigns and invest in paid advertising online for best results.

It takes persistent effort and hard work over a long period of time to establish a successful business. Familiarizing yourself with your industry and staying true to your vision will help you on the road to success.

Attracting Initial Students

The exciting part comes now, once you’ve set up the studio and start signing up students. If you’ve done your research well and are located in a client-rich area, you shouldn’t have problems attracting students. In any case, here are some ideas to consider:

Open House: Organize and open house to announce your opening. Invite your teachers and ask them to mingle with the guests and inform them of your services.

Media Hype: Contact news outlets to promote your studio. Subsequently, contact bloggers and influencers, invite them to your grand opening and ask if they will be willing you write a favorable piece about you.

Leverage Social Media: Create an Events Page for your opening night and invite people on Facebook and other social media websites.

 

For more information on setting up a dance studio, expanding your streams of revenue and building and maintaining a solid clientele, visit Dance Pro Income Booster—your ultimate source of forging a successful career in the dance industry.